%PDF-1.5
%
1 0 obj
<<
/Type /Catalog
/Pages 2 0 R
/Lang (en-US)
/Outlines 3 0 R
/Metadata 4 0 R
/ViewerPreferences 5 0 R
>>
endobj
6 0 obj
<<
/Producer (Foxit PhantomPDF Printer Version 7.0.1.831)
/Creator (downloadlink.org)
/CreationDate (D:20151205164821+07'00')
/ModDate (D:20160705164821+07'00')
/Author (Belch")
/Keywords (10th Edition; Advertising and Promotion An Integrated Marketing Communications Perspective; Belch; Solutions Manual)
/Subject (Solutions Manual for Advertising and Promotion An Integrated Marketing Communications Perspective 10th Edition by BelchInstant Download)
/Title (Solutions Manual for Advertising and Promotion An Integrated Marketing Communications Perspective 10th Edition by Belch)
>>
endobj
2 0 obj
<<
/Type /Pages
/Count 15
/Kids [7 0 R 8 0 R 9 0 R 10 0 R 11 0 R 12 0 R 13 0 R 14 0 R 15 0 R 16 0 R
17 0 R 18 0 R 19 0 R 20 0 R 21 0 R]
>>
endobj
3 0 obj
<<
/Type /Outlines
/First 22 0 R
/Last 23 0 R
>>
endobj
4 0 obj
<<
/Length 2989
/Type /Metadata
/Subtype /XML
>>
stream
Microsoft® Word 2016
Microsoft® Word 20162017-03-14T16:33:04+02:002017-03-14T16:33:04+02:00
uuid:CB5AACB1-86B8-4706-83C0-9F0A2E16F713uuid:CB5AACB1-86B8-4706-83C0-9F0A2E16F713
endstream
endobj
5 0 obj
<<
/DisplayDocTitle true
>>
endobj
7 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F3 26 0 R
/F4 27 0 R
/F5 28 0 R
/F6 29 0 R
/F7 30 0 R
/F8 31 0 R
/F9 32 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents [35 0 R 36 0 R 37 0 R 38 0 R 39 0 R]
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
/Annots [40 0 R]
>>
endobj
8 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F8 41 0 R
/F5 28 0 R
/F7 30 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 42 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
9 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F8 41 0 R
/F5 28 0 R
/F6 29 0 R
/F7 30 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 43 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
10 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F6 29 0 R
/F7 30 0 R
/F4 27 0 R
/F5 28 0 R
/F9 44 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 45 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
11 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F5 28 0 R
/F9 44 0 R
/F4 27 0 R
/F6 29 0 R
/F7 30 0 R
/F8 41 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 46 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
12 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F5 28 0 R
/F9 44 0 R
/F4 27 0 R
/F6 29 0 R
/F7 30 0 R
/F8 41 0 R
/F10 47 0 R
/F3 26 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 48 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
13 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F3 26 0 R
/F7 30 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 49 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
14 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F7 30 0 R
/F8 41 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 50 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
15 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 51 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
16 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F8 41 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 52 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
17 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F8 41 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 53 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
18 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
/F3 26 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 54 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
19 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 55 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
20 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F4 27 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents 56 0 R
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
>>
endobj
21 0 obj
<<
/Type /Page
/Parent 2 0 R
/Resources <<
/Font <<
/F1 24 0 R
/F2 25 0 R
/F7 30 0 R
/F4 27 0 R
/F3 26 0 R
/F6 31 0 R
/F8 32 0 R
>>
/ExtGState <<
/GS7 33 0 R
/GS8 34 0 R
>>
/ProcSet [/PDF /Text /ImageB /ImageC /ImageI]
>>
/MediaBox [0 0 612 792]
/Contents [57 0 R 58 0 R 59 0 R 60 0 R 61 0 R]
/Group <<
/Type /Group
/S /Transparency
/CS /DeviceRGB
>>
/Tabs /S
/Annots [62 0 R]
>>
endobj
22 0 obj
<<
/Title (Chapter Overview)
/Parent 3 0 R
/Dest [7 0 R /XYZ 69 659 0]
/Next 63 0 R
>>
endobj
23 0 obj
<<
/Title (IMC Exercise)
/Parent 3 0 R
/Dest [21 0 R /XYZ 69 266 0]
/Prev 64 0 R
>>
endobj
24 0 obj
<<
/Type /Font
/Subtype /TrueType
/Name /F1
/BaseFont /TimesNewRomanPSMT
/Encoding /WinAnsiEncoding
/FontDescriptor 65 0 R
/FirstChar 32
/LastChar 169
/Widths [250 333 408 0 500 833 778 180 333 333
0 0 250 333 250 278 500 500 500 500
500 500 500 500 500 500 278 278 0 0
0 444 0 722 667 667 722 611 556 722
722 333 389 722 611 889 722 722 556 0
667 556 611 722 722 944 722 722 0 0
0 0 0 0 0 444 500 444 500 444
333 500 500 278 278 500 278 778 500 500
500 500 333 389 278 500 500 722 500 500
444 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 760]
>>
endobj
25 0 obj
<<
/Type /Font
/Subtype /TrueType
/Name /F2
/BaseFont /BCDEEE+Calibri
/Encoding /WinAnsiEncoding
/FontDescriptor 66 0 R
/FirstChar 32
/LastChar 32
/Widths [226]
>>
endobj
26 0 obj
<<
/Type /Font
/Subtype /TrueType
/Name /F3
/BaseFont /Arial-BoldMT
/Encoding /WinAnsiEncoding
/FontDescriptor 67 0 R
/FirstChar 32
/LastChar 120
/Widths [278 0 0 0 0 0 0 0 333 333
0 0 0 0 0 0 0 0 556 0
0 0 0 0 0 0 0 0 0 0
0 0 0 722 0 722 722 667 611 778
722 278 0 722 611 833 722 778 667 778
722 667 611 0 0 0 0 0 0 0
0 0 0 0 0 556 611 556 611 556
0 611 611 278 278 0 278 0 611 611
611 0 389 556 333 611 556 778 556]
>>
endobj
27 0 obj
<<
/Type /Font
/Subtype /Type0
/BaseFont /TimesNewRomanPSMT
/Encoding /Identity-H
/DescendantFonts [68 0 R]
/ToUnicode 69 0 R
>>
endobj
28 0 obj
<<
/Type /Font
/Subtype /TrueType
/Name /F5
/BaseFont /TimesNewRomanPS-BoldMT
/Encoding /WinAnsiEncoding
/FontDescriptor 70 0 R
/FirstChar 32
/LastChar 121
/Widths [250 0 0 0 0 0 0 0 0 0
0 0 0 0 250 278 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 722 667 722 722 667 0 778
778 389 0 778 667 944 722 778 611 0
722 556 667 722 722 0 0 722 667 0
0 0 0 0 0 500 556 444 556 444
333 500 556 278 0 556 278 833 556 500
556 556 444 389 333 556 500 0 0 500]
>>
endobj
29 0 obj
<<
/Type /Font
/Subtype /Type0
/BaseFont /SymbolMT
/Encoding /Identity-H
/DescendantFonts [71 0 R]
/ToUnicode 72 0 R
>>
endobj
30 0 obj
<<
/Type /Font
/Subtype /TrueType
/Name /F7
/BaseFont /ArialMT
/Encoding /WinAnsiEncoding
/FontDescriptor 73 0 R
/FirstChar 32
/LastChar 121
/Widths [278 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 722 0 0 0
0 0 0 0 0 833 0 0 0 0
0 667 0 0 0 0 0 0 0 0
0 0 0 0 0 556 0 0 0 556
278 556 556 222 0 500 222 833 556 556
556 0 333 500 278 0 500 0 0 500]
>>
endobj
31 0 obj
<<
/Type /Font
/Subtype /Type1
/BaseFont /Times-Bold
/Encoding /WinAnsiEncoding
>>
endobj
32 0 obj
<<
/Type /Font
/Subtype /Type1
/BaseFont /Times-Roman
/Encoding /WinAnsiEncoding
>>
endobj
33 0 obj
<<
/Type /ExtGState
/BM /Normal
/ca 1
>>
endobj
34 0 obj
<<
/Type /ExtGState
/BM /Normal
/CA 1
>>
endobj
35 0 obj
<<
/Length 3873
/Filter /FlateDecode
>>
stream
x\r7}Wa9)\gfkKU";Jb;kkk}IZ!^8ݍ`n=jSEFOO2%I".NOM:=yv}zs4 nY\L$Wyry6O;,pO/NO~\jrtbII?IӓKӓ߇y 8TLFPLN&פE|^Y7ia|M//ҳ>߭~7K{m{$|KP6p-.Xfe}jVI(dZf,3dg